Social media has become a huge part of our modern society. So much so that it has moved from being a simple tool for keeping in touch with our friends and has become a platform for people to build careers on. These content creators are often called influencers.
Being an influencer is as valid a job as any other. From the outside it might seem like there isn’t much that goes into it. You simply record yourself and post it and watch the views roll in. But this isn’t the case at all. Like any content creation, being an influencer takes a lot of planning, creative insight, investment, and dedication. And, above all else, technical prowess.
The quality of a video is vital to its success. And not just in terms of content. Lighting, sound, props, costumes. All of this plays a part. Which is why a lot of influencers have turned their home into a studio. If all of this sounds like the life for you, then this guide will help you turn your own home into an influencer studio.
Investing In Home Equipment
The first step in turning your home into a studio is investing in quality equipment that can be kept within your home. Most influencers will create their content on their phones or with powerful cameras. But these devices can be taken anywhere. The advantage of a home studio is being able to have less portable technology on hand.
The first thing to think about getting is lights. Studio quality lighting will enhance your content and bring in more consistent viewers. You will need to invest in at least two lights as a minimum, not including a ring light to be used with your phone for smaller scale content. You will need to ensure your house has the right electrical outlets for the lights you buy. Some will require more power output than standard sockets can provide.
You will also need to invest in a good quality computer and a solid internet connection. Your computer will be used for everything from making content to managing your business interests. If you are a streamer or an OnlyFans content creator then your computer will be where you spend most of your time. Influencers have to do a lot of marketing to ensure they succeed.
You will need to invest a lot of money, not only into the hardware, but also into various marketing strategies like buying Reddit accounts. The reason for this is that promoting OnlyFans on Reddit requires accounts that have been active for a while. Otherwise they will get banned for being bots.
You will also need microphones. And a fair few of them. Sound is so important to content creation. Poor quality sound will instantly turn people away from your content. So you will need a few good microphones. If you are just creating simple content you can get some clip-on microphones. But if you are running a podcast then you will need to invest in some high quality studio microphones.
Dedicated Space
For your home to become a proper studio you will need to create dedicated spaces for use in your influencer life. This doesn’t just mean having somewhere to film the content either.
You will need to create wardrobe space to keep all your costumes and props. Sure, this could just be your normal wardrobe if your content doesn’t need anything special in terms of costume. But if you are a fashion blogger, creative content creator, or cosplayers, you will definitely need dedicated wardrobe space.
If you are a cosplayer then you will also need a dedicated workspace to create your costumes. Ideally this will be a larger open space like a garage or a spare room. Or, if you aren’t a cosplayer, these rooms could become a set for a podcast or regular setting for a show you are creating. If you have outside space you might consider dedicating a small area of it to your content as well. Perhaps creating an outside set or putting in some nice fake plants to create a good backdrop.
It is important to ensure you are also looking after your own wellbeing during your time as an influencer. And that means not giving over all your home space to your career. Your home is still the place you can relax in. So make sure to dedicate some space to yourself. Have a few rooms that aren’t used for content creation or storage. Have them be your private sanctuary against the world.